Advertising design, in persuading people to buy things they don't need, with money they don't have, in order to impress others who don't care, is probably the phoniest field in existence today. And pos.sibly only one profession is phonier. Preface to the First Edition There are professions more harmful than industrial design, but only a very few of them. THE NEON BLACKBOARD: Design Education and Design Teams DESIGN FOR SURVIVAL AND SURVIVAL THROUGH DESIGN: A Summation REBEL WITH A CAUSE: Invention and Innovation THE TREE OF KNOWLEDGE: Biological Prototypes in Design DESIGN RESPONSIBILITY: Five Myths and Six Directions ENVIRONMENTAL DESIGN: Pollution, Crowding, Ecology This volume is dedicated to my students, for what they have taught me.Ĭontents Preface to the First Edition Preface to the Second Edition PART ONE:ġ WHAT IS DESIGN? A Definition of the Function Complex 2 PHYLOGENOCIDE: A History of the Industrial Design Profession 3 THE MYTH OF THE NOBLE SLOB: Design, 'Art,' and the Crafts 4 DO-IT-YOURSELF MURDER: Social and Moral Responsibilities of Design 5 OUR KLEENEX CULTURE: Obsolescence and Value 6 SNAKE OIL AND THALIDOMIDE: Mass Leisure and Phony Fads PART TWO: 7 British Library Catuloguing-in-Publication Data A caialogue record for this book is available from 1he British Library ISBN-13: 978-8-6 ISBN-10: 0-500♲7358♸ Printed and bound in China recording or any Olhcr infonna1ion storage and retrieval system, without prior permission in writing fmm the publisher. No pan of this publication may be repmduced or transmitted in any form or by any means. London WCIV 7QX Reprinted 2006 Copyright© 1984 Victor Papanek Designed by Denise Schiff All Rights Reserved. first p.tpcrback edition published in the United Kingdom in 1985 by Thames & Hudson L1d. Second Edition Completely Revised With 121 illustrationsĪny copy or this book issued by the publisher as a puperback is sold subject 10 the condition that it shall not by way or trade or otherwise be lcnl, resold, hired ou1 or otherwise circulated without the publisher's prior consent in any form or binding or cover olher than that in which ii is published and without a similar condition including these wonls being imposed on a subsequent purchaser. DESIGN _ _ FOR THE REAL WORLD Human Ecology and Social Change

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